About the company

Tron Inc. designs, manufactures, and sells toys and souvenirs to theme parks and entertainment venues in the United States, China, Japan, and Europe. The company offers a range of products, including figures, plush, accessories, apparel, and homeware. It serves content providers and consumers. The company was formerly known as SRM Entertainment, Inc. and changed its name to Tron Inc. in July 2025. The company is headquartered in Winter Park, Florida.